Digital Marketing Strategy

Digital marketing encompasses many areas of application, including mobile marketing, internet marketing and e-commerce, and social media marketing. Demand for graduates with digital marketing skills has grown rapidly and resulted in numerous career opportunities. 一些例子包括, Digital Marketing Specialist, Digital Marketing Engineer, Director of Digital Marketing, and Digital Marketing Coordinator. The 21-credit hour digital marketing strategy minor is open to all 弗吉尼亚理工大学 students and is designed to provide students with exposure to, 以及对, a wide array of concepts and techniques that are relevant and necessary for timely and effective marketing action in the digital marketing environment. The curriculum emphasizes the development of digital intelligence to enable sound strategic decisions that employ digital media.